Chapter 4
- Hardware
- Production
- DQ: Have you ever had the opportunity to visit a television studio and see the equipment that is used to produce a TV show or news program? Have you ever had the chance to work with production equipment?
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- Consumer Hardware
- CPE – customer premises equipment; term used in industry to refer to consumer hardware
- DQ: Have you ever purchased any technology or media directly from the manufacturer? Do you even consider buying from the manufacturer?
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- Software
- Process: production, duplication, and distribution of content
- Disintermediation
- The process of eliminating layers of distribution
- DQ: Have you used a service like Netflix?
- DQ: Do you remember what renting and buying movies was like before DVD?
- DQ: What is the number one music retailer in the US? Does anyone still prefer to buy CDs over digital music?
- DQ: Is there more risk in being a distributor or a creator? What risks do you think are associated with each role?
- “Follow the money” is the easiest way to unravel the multiple levels of distribution.
- DQ: What does this statement mean to you?
- Importance of Distribution
- Diffusion Threshold
- There cannot be any consumer adoption of new technology until all of the problems of the production and distribution functions are served.
- DQ: Can you think of any examples of companies becoming more vertically integrated?
- Disappearing Newspapers
- DQ: Does you read a daily newspaper, other than the Battalion? How do you normally get your news?
- Advertiser-Supported Media
- DQ: How do you see advertising changing? How do you feel about product placement in movies and TV shows? About ads before streaming video?
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- DQ: What do you think about targeted advertising?
Chapter 5
- First Amendment
- Limitations on network and cable television
- DQ: Do you think the limitations placed on television should be increased or decreased? Do you think these limitations should be extended to other technology, specifically the Internet?
- Network Neutrality
- DQ: Do you think Internet Service Providers should or should not have the right to limit how their networks are used? Have you ever experienced an ISP limiting the bandwidth available to you?
- Media and Communication Ownership
- The Telecommunications Act of 1996 changed the limits on ownership for radio, television and cable television; prior ownership was originally limited to 7 stations of each service, then increased to 18 before deregulation removed limits.
- DQ: What are the positive and negative effects of ownership deregulation?
- Localism
- DQ: Do you think media companies should have a local presence in each market? What do you think about the same programming, particularly for radio, being broadcast all over the country?
- Privacy
- DQ: How concerned are you about your privacy when using media and technology
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